Esteemed makeup artistry brand MAKE UP FOR EVER and R&B sensation KEHLANI team up for a global artistic collaboration, revealing the launch of two new, high performance, long-wear, waterproof color collections for the eyes. AQUA XL COLOR PAINT cream eye shadows and AQUA XL INK LINER liquid eyeliners, available worldwide May 2017.
The artistic collaboration, which includes the launch of two collections within MAKE UP FOR EVER’s AQUA XL franchise, provides KEHLANI with makeup artists and makeup for all her artistic endeavors, including tour dates and shoots. KEHLANI stars in the 2017 AQUA XL campaign visual and videos, produced in partnership with MAKE UP FOR EVER.
“MAKE UP FOR EVER makes me feel powerful on stage because I feel like I look good – like I look like myself, so I can be confident and have fun. I also know MAKE UP FOR EVER makeup is not going to melt or come off while I’m performing, so I don’t have to think about what’s happening with my makeup,” said KEHLANI. “I feel very honored to be part of the close-knit MAKE UP FOR EVER community. This is my first artistic collaboration with any brand and I am so happy to be in this amazing group of people who inspire me daily with their passion for makeup and for this awesome brand.”
Inspired by performers’ and backstage makeup artists’ needs since its 1984 beginnings, MAKE UP FOR EVER develops products to meet harsh environmental demands of discerning makeup users, and AQUA XL is no exception. The AQUA XL franchise, known for its extra-long wear, extra-pigmented colors and extra-easy glide, is tested on stage and in extreme conditions to ensure that color stays on until you take it off. The new AQUA XL COLOR PAINT, a versatile color cream eye shadow, and AQUA XL INK LINER, a rich, liquid eyeliner, are available in several vibrant and neutral shades with maximum color intensity and 24 hour wearing power.
“We consistently support the creativity and artistic spirit of charismatic talents with bold personalities,” said Nicolas Cordier, CEO, MAKE UP FOR EVER. “KEHLANI embodies the beautiful fearlessness of her generation. She is the perfect performer to represent the new AQUA XL product collections’ with high performance formulas that never quit.”
An accomplished dancer with boundless energy and irresistible talent, KEHLANI epitomizes the spirit of the vibrant, unstoppable AQUA XL franchise. The two-time GRAMMY(R) Award-nominated has written several critically acclaimed tracks such as “Gangsta,” featured on SUICIDE SQUAD: THE ALBUM, “CRZY” and “You Should Be Here.” KEHLANI recently released her full-length debut album, SWEETSEXYSAVAGE, with great success. MAKE UP FOR EVER is proud to welcome KEHLANI in the #iamanartist call to action, encouraging people everywhere to reveal their inner artist, and to join her in all of her performances and artistic creations throughout the year.